The brush was a great size, and also had a unique design. I liked the fact that it does 2 jobs - lengthens lashes with one side of the brush, and adds colour definition and intensity with the other side of the brush. The very effective design of the brush, made application a breeze. It really lengthened my lashes from the first coat, and 2 coats produced quite dramatic results (I have naturally long, dark lashes, and this really added lots of impact and length).

Lashes were not just lengthened, but also lifted too, which I really liked. Also, my lashes looked & felt soft and conditioned, with no clumping or smudging. They remained soft and comfortable, all day. The colour I had was Blackest Black, and it is a rich, intense black shade. It wore all day, and still looked and felt fresh at days end. I loved the texture. And as an added bonus, it came off very easily and quickly, when removed late in the day.

I don't like certain mascaras that really are hard to remove, despite promises that they remove easily. This mascara really did remove very easily and thoroughly. If the product has a smell, I didn't even notice it at all!! It's a terrific mascara, does exactly as described, and is a bargain at under $20.00!!

Personal Rating: & 1/2

I really like the packaging. It's nice, simple and elegant. The brush design is very effective. I used the flatter side to deposit the products on the lashes and the brush-side helps to even out the application, separate the lashes and prevent clumping. The mascara glides on like easily and was not too runny (that it takes a while to dry) or too dry.

It didn't make my lashes feel brittle. The colour I received was Blackest Black. It really adds depth and intensity to my lashes. The mascara itself does not maintain the curl I had achieved using an eyelash curler. It does provide impressive lengthening on my lashes, more so that I would expect from this brand. It wears pretty well throughout the day with very minimal smudging, despite being non-waterproof. My eyelids are pretty oily so this held up pretty well. Very good product all-round, I took off 1 star because the curling property is most important to me.

Personal Rating:

The packaging is very elegant, looking more expensive than it actually is. I had no clumps when applying the mascara and the gel formula makes it easy to apply. It feels natural and nourishes the lashes. I found the colour not rich enough, so it might require a few more coatings. However, if you aim for a natural look, that could be good enough. The texture is standard, the lengthening effect is good. I would buy it again. It's easy to use.

Personal Rating:

I applied this to uncurled lashes, waited about 30sec and then applied a second coat. It goes on smoothly with not a clump in sight. This mascara does slightly curl but I did not notice any lift. After using for about 2 weeks, I found it started to clump a bit but the curved side of the brush was easier to use to brush out the clumps. This mascara has a very nice glossy black colour, not matte black like some which can look a little grey. This did smudge a little on more humid days but not as badly as most Chemist/Priceline type mascaras. There was no discernable smell and the texture was smooth and easily applied.
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The design of the product is quite different to other mascaras I use. It is a good colour and wears well. It doesn't have any unpleasant smells. I would give this product 3 stars.




Personal Rating:

Overall Star Rating