Be your own colourist at home with breakthrough foam technology from John Frieda® Hair Care.
Introducing the first-ever premium, permanent hair colour from the John Frieda® Hair Care brands.
For decades, John Frieda® Hair Care has been the go-to resource for colour care, offering
prescriptive formulas to illuminate and enrich every shade of blonde, brunette and red.
Now the experts behind the ultimate in colour care introduce the ultimate in premium at-home
colour: John Frieda® Precision Foam Colour.
This innovative new collection represents a true breakthrough in the self-colour experience, offering salon-quality coverage for flawless results.
By combining Kao Corporation’s breakthrough, patent-pending foam technology and the John Frieda® brand’s heritage of stylist expertise, John Frieda® Hair Care products are able to recreate salon-quality colour results at home. Until now, women have encountered two barriers to achieving salon-calibre results themselves: even coverage and true colour. With Precision Foam Colour, John Frieda® Hair Care addresses both of these issues in a revolutionary way, putting colourist expertise in every woman’s hands.
An innovation seven years in the making, the breakthrough at-home colour harnesses proprietary foam technology developed by Kao Corporation’s research and development facilities in Japan to eliminate uneven coverage and patchiness that some women experience.
Plus it’s simple to use. Easy to apply, the non-aerosol foam formula spreads evenly through hair, covering every strand completely — even notoriously tricky areas like the back of the head, roots and hairline. Massage well for total coverage effortlessly. The proprietary foam colour technology promises unprecedented access to salon-quality precision, empowering every woman to be her own colourist at home.
The 20-shade collection was developed by John Frieda® Creative Colour Director and sought-after
UK colourist Nicola Clarke, who is responsible for some of the most iconic hair colours in Hollywood.
With an array of options for blondes, brunettes and redheads — all of which provide 100% grey coverage and vibrant shine with long-lasting results — the collection brings a full salon shade spectrum home.
With stylist-selected shades and patent-pending foam technology, Precision Foam Colour makes common at-home colour complaints a thing of the past. The result? Effortless application and complete coverage for natural-looking, salonquality colour. No mess, no drips, no stains — just
flawless, rich and shiny colour all-over.
HOW TO USE
John Frieda® Precision Foam Colour includes everything you need to create salon-quality, flawless colour results easily at home. Apply the Salon Professional Gloves and gently mix the Colourant into the Developer. Squeeze the centre of the bottle to dispense foam into gloved hand and apply directly to hair. Massage foam into hair with fingertips to thoroughly cover each strand from root to tip. The foam easily coats even the most hard-to-reach areas, including the back of the head
and hairline. Let stand for 20 minutes (30 minutes for grey coverage) and rinse with lukewarm water until water runs clear.
Apply Conditioner to seal in colour, while keeping hair soft and silky. Leave for two to five minutes before rinsing.
On sale at John Frieda® Hair Care stockists nationally, including major grocery and pharmacy retailers.
For locations, phone 1800 468 318 (AU) or 0800 403 504 (NZ).
Available from March 2012. RRP $22.99
Get one of your friends to like your comment and you are in the running!
5 Lucky readers will be selected at random and sent their selected colours.
Competition closes: June 15th 2012
Note: By participating in this competition you agree to your name and address to be passed on to a third party for the purpose of sending you the products only.
CONGRATULATIONS to the 5 winners of the John Freida Competition -
Charmaine Campbell, Michelle Gray, Jean Martin, Kylie Plester, and Melanie Kuziemko