WE’RE SO VAIN…

WE’RE SO VAIN…
Social media appearance more important than dating, shopping or personal hygiene

Sydney, 9 March 2011: According to new research from Proactiv®, our physical appearance on social media is more important to us than many day to day activities. In the recent survey from Australia ’s No.1 Acne brand, a third of respondents (33%) said they would rather go without Facebook for a week than see themselves on YouTube with acne.

Social media vanity was the highest ranking concern when comparing the results to missing the sales and going for a date with a pimple between the eyes (29%), having no deodorant for a week and having pimples on their passport photo (23%), or even having no phone coverage for a week and bumping into their favourite movie star with a zit on their nose (15%).

The vanity concerns do not stop there. Of the 86 per cent of people who admit to having pimples. 18 per cent would be embarrassed to speak in front of others.  Four in ten (38%) would either reschedule social engagements or avoid having their photo taken.

Proactiv’s Brand Manager, Susan Leahy, commented: “Increasingly, social media is being used as a platform for people to broadcast their own brand both personally and professionally. And with most social media sites such as LinkedIn, Facebook and Twitter now having the ability to attach photos to your page/CV/updates, there is more scrutiny from others than ever before.

She continues: “Our physical appearance is a major part of how we present ourselves to the world, so it is natural that people feel self-conscious about their skin and would be embarrassed by a breakout of pimples.

“At Proactiv, our goal is to educate people about taking a long-term approach to skincare to help maintain fresher, clearer looking skin and help prevent future breakouts from occurring.”
A new cosmetic version of Proactiv, created by leading US dermatologists Drs. Katie Rodan M.D. and Kathy Fields M.D., is now available in Australia . NEW Proactiv is now faster and gentler*. The secret is the exclusive microcrystal Benzoyl Peroxide. Proactiv targets the causes of acne – oil production and dead skin cell build up – to fight blemishes and spot-prone skin.

Katy Perry, Justin Bieber and Avril Lavigne are all appearing in the new advertisements for NEW Proactiv and each one is a fan and real user of the brand, claiming it changed the way they approach skincare.

Australians can obtain the new-sized 30 day supply of the Proactiv 3 Step System for an introductory price of $29.95 (+$9.95 p&h). All purchases of NEW Proactiv will also receive two free gifts: NEW Proactiv Cleansing Body Bar and The Doctors’ Secrets book – with secrets to flawless skin. Shoppers will also be able to take advantage of the Proactiv Promise, a full 60 day money-back guarantee.

For more information, please visit newproactiv.com.au or call 1300 664 011